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Have 1 Billion Viewers, YouTube Not Profit

Posted by Ran Dreamer on 27 Feb 2015

Have 1 Billion Viewers, YouTube Not Profit - YouTube is the largest video sharing site in the world. Google's service has has 1 billion users per month. Even so, what can I say, YouTube reported up to now have not been able to generate financial benefits for Google.

How can?

According to the search results journalist at The Wall Street Journal, Rolfe Winkler, YouTube actually had revenues of US $ 4 billion in 2014 ago. But unfortunately that amount has not been able to make Google a turnover.

The main problem faced by Google with YouTube is too many users are accessing the YouTube video content from another site pages. While Google is hoping users accessing YouTube directly from the site's home page (homepage).

"Trustworthy source says that YouTube is still trying to attract users to directly access via the homepage, instead of links on other sites," Winkler wrote as quoted by The Wall Street Journal, Friday (02/27/2015).

This condition, obviously Winkler, force the Google to invest more of them on YouTube. Allocation of investment itself is used to support the video creators on YouTube in generating content that is much better. This content will be available at a premium channel that can be accessed via the homepage of YouTube users.

For now Google have benefited from YouTube via digital advertising and advertising (targeted) which use media search engine Google Search.

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